As organizations become more purpose-driven, the lines between HR and Marketing blur. This post explores why culture, engagement, and employee experience are becoming a shared - and highly contested - territory.
Outdated assumptions still shape too much marketing thinking. Using humour and hard truths, this essay exposes the habits that quietly undermine strategy, relevance, and customer value.
Scotch whisky offers a masterclass in brand mythology—where story, language, and tradition create exclusivity and meaning. This post is a wee ode to what marketers can learn from one of the world’s most storied brands.