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Hilton Barbour

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Ensuring Effective Change
Building Employee Commitment
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MUSINGS ON STRATEGY, CULTURE & CHANGE

Hilton Barbour
May 18, 2017

You Might Be A Redneck Marketer If...

Hilton Barbour
May 18, 2017
You Might Be A Redneck Marketer If...

Jeff Foxworthy’s popular comedy “You Might Just Be A Redneck” routine was the inspiration for this post.

There remains so many naive, short-sighted and dire actions that we Marketers undertake…that it only remains to ask “WHY?”

Tagged: redneck, Marketing, redneck marketer

Hilton Barbour
March 9, 2017

Scotch Whisky - A Masterclass in Brand Mythology

Hilton Barbour
March 9, 2017
Scotch Whisky - A Masterclass in Brand Mythology

In addition to being the elixir of the Gods, Scotch Whiskey is the ultimate expression of brand marketing.

And brand mythology.

In this ode to my Scottish heritage, a wee post about Scotch, Marketing and Mythology.

Tagged: branding, brands, Marketing

Hilton Barbour
September 14, 2016

Bright Shiny Objects: A Strategy Killer

Hilton Barbour
September 14, 2016
Bright Shiny Objects: A Strategy Killer

Our obsession with the new and the novel often creates a Bright Shiny Object Syndrome. That can be dangerously naive.

Tagged: strategy, Bright Shiny Object

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