Today your competitors can literally come from anywhere. Is your competitive analysis agile enough to keep you ahead?

The Super Bowl is the greatest sporting event in the world. Its also a global stage for Challenger Under Armour

Challenger brands are the future of solid brands. Here’s the definitive A-Z reference for why.

Middle-of-the-road positioning can be fatal. Challenger brands win because they take a position.

Social marketing will be an inescapable strategy as socially-connected consumers clamour for more transparency

Apple was one of the original Challenger brands. Sadly, it has lost its Challenger mojo.

Innovation is an imperative but it can also run your organization aground if you’re not careful.

The longest, most expensive Presidential campaign in history has important lessons for marketers globally

Red Bull’s Stratos Space Jump highlights all the reasons why Challenger Brand thinking is on the ascension

We’re all subjective beings – but its objectivity that you need when you’re Planning