A CSR Dilemma: “Should I Stay or Should I go”

posted by Hilton Barbour on May 2nd, 2013 under Brand Strategy, Cause Marketing, Consumerism, Social Media, Up-close and personal

In the aftermath of the Bangladesh tragedy are companies better to leave…or stay?

Making your competitive analysis agile enough for today’s market

posted by Hilton Barbour on April 3rd, 2013 under Brand Strategy, Insight, Scenario Planning, Up-close and personal

Today your competitors can literally come from anywhere. Is your competitive analysis agile enough to keep you ahead?

Humble Brands – could this be the new brand imperative?

posted by Hilton Barbour on February 20th, 2013 under Brand Strategy, Bright & Shiny, Cause Marketing, Challenger Brands, Insight, Up-close and personal

Humble leaders are exalted. Why not Humble brands? Here are three that show it can be done impact fully.

Be a Challenger Brand – or be Roadkill

posted by Hilton Barbour on January 23rd, 2013 under Brand Strategy, Challenger Brands, Content Marketing, Insight

Middle-of-the-road positioning can be fatal. Challenger brands win because they take a position.

The inescapable rise of Social Marketing

posted by Hilton Barbour on January 9th, 2013 under Brand Strategy, Cause Marketing, Challenger Brands, Consumerism, global, Scenario Planning, Social Media

Social marketing will be an inescapable strategy as socially-connected consumers clamour for more transparency

Marketing lessons from the Challenger Brand graveyard

posted by Hilton Barbour on November 26th, 2012 under Brand Strategy, Challenger Brands, Consumerism, Innovation, Insight

Challenger brand successes are much lauded. There’s more to be learnt when Challenger Brands fail.

Four Marketing Lessons from the US 2012 Election

posted by Hilton Barbour on November 9th, 2012 under Brand Strategy, Campaigns, Content Marketing, global, Up-close and personal

The longest, most expensive Presidential campaign in history has important lessons for marketers globally

Lessons from the NBC, United and Progressive failures

posted by Hilton Barbour on August 22nd, 2012 under Brand Strategy, Client Relationships, Consumerism, General Rants, Social Media, Up-close and personal

Business may be tougher in today’s socially-connected world. Some fundamentals remain unchanged.

Has marketing enhanced or tarnished the Olympic™ brand?

posted by Hilton Barbour on July 26th, 2012 under Advertising & Agencies, Brand Strategy, Campaigns, global, Social Media, Up-close and personal

The Olympics is undeniably a true brand icon. Have we gone too far in how we market it?

Entrepreneurship. Difficult to spell. Harder to live.

posted by Hilton Barbour on July 23rd, 2012 under Bright & Shiny, Contact Strategy, General Rants, Up-close and personal

Being an entrepreneur is a constantly evolving personal journey. Here’s what I’ve learnt so far.

« Older Entries