Four Points : Why Nation Branding is the Toughest Task of the Decade

posted by Hilton Barbour on July 23rd, 2010 under Brand Strategy, Four Points, global

Nation branding might just be the toughest brand management job out there. Here’s why…

Why do I friggin’ bother blogging?

posted by Hilton Barbour on July 9th, 2010 under Creativity, Up-close and personal

Blogging is definitely a labour of love. Here’s my reasons for sticking to it.

Four Points : Will CSR become a marketing fad yet again?

posted by Hilton Barbour on July 5th, 2010 under Brand Strategy, Four Points

BP’s issues appear to have caused a rise in CSR-themed initiatives from other companies. Are they real or just more “greenwashing”?

Four Points : A new type of Marketing Blog – Coming Soon

posted by Hilton Barbour on May 22nd, 2010 under Four Points

Tweet Welcome to the inaugural post from FOUR POINTS, a different type of marketing blog. Actually this is merely a preview of forthcoming attractions… WHAT is FOUR POINTS? A monthly post from four marketing folks spread across the globe. You’ll get four opinions, sometimes shared but often not, on an interesting trend in the crazy [...]