Big Data is a topical subject but marketers still seem to be missing fundamental opportunities to leverage it.
Is Big Data a Big Yawn?
posted by Hilton Barbour on March 29th, 2012 under Brand Strategy, Client Relationships, Contact Strategy
About
Web Site: http://www.hiltonbarbour.com
Bio: An insatiable curiosity is my defining characteristic. Which is probably why I got into advertising over 14 years ago. I know it aint a real job in comparison to say, a fireman or a nuclear physicist but hey. Anyway, along the way I've developed an opinion on a coupla things. This blog allows me to air a few of those opinions and thoughts. I thank you for your visit and welcome your feedback.