A CSR Dilemma: “Should I Stay or Should I go”

posted by Hilton Barbour on May 2nd, 2013 under Brand Strategy, Cause Marketing, Consumerism, Social Media, Up-close and personal

In the aftermath of the Bangladesh tragedy are companies better to leave…or stay?

Humble Brands – could this be the new brand imperative?

posted by Hilton Barbour on February 20th, 2013 under Brand Strategy, Bright & Shiny, Cause Marketing, Challenger Brands, Insight, Up-close and personal

Humble leaders are exalted. Why not Humble brands? Here are three that show it can be done impact fully.

Be a Challenger Brand – or be Roadkill

posted by Hilton Barbour on January 23rd, 2013 under Brand Strategy, Challenger Brands, Content Marketing, Insight

Middle-of-the-road positioning can be fatal. Challenger brands win because they take a position.

The inescapable rise of Social Marketing

posted by Hilton Barbour on January 9th, 2013 under Brand Strategy, Cause Marketing, Challenger Brands, Consumerism, global, Scenario Planning, Social Media

Social marketing will be an inescapable strategy as socially-connected consumers clamour for more transparency

Is Innovation a Siren’s call for your company?

posted by Hilton Barbour on November 20th, 2012 under Brand Strategy, Challenger Brands, Consumerism, Innovation, Start-ups

Innovation is an imperative but it can also run your organization aground if you’re not careful.

Customer Dilemma : Give them what they want or what they need?

posted by Hilton Barbour on September 11th, 2012 under Brand Strategy, Campaigns, Client Relationships, Consumerism, Social Media

Customers have no problem telling us what they want. Should we always give it to them?

Lessons from the NBC, United and Progressive failures

posted by Hilton Barbour on August 22nd, 2012 under Brand Strategy, Client Relationships, Consumerism, General Rants, Social Media, Up-close and personal

Business may be tougher in today’s socially-connected world. Some fundamentals remain unchanged.

Has marketing enhanced or tarnished the Olympic™ brand?

posted by Hilton Barbour on July 26th, 2012 under Advertising & Agencies, Brand Strategy, Campaigns, global, Social Media, Up-close and personal

The Olympics is undeniably a true brand icon. Have we gone too far in how we market it?

Post-IPO, what’s next for Facebook’s model?

posted by Hilton Barbour on May 22nd, 2012 under Applications, Brand Strategy, Innovation, Mobile, Social Media, Up-close and personal

The Facebook IPO generated a mountain of press and intense scrutiny. What next for the latest billion dollar company?

Why Marketing has a credibility gap

posted by Hilton Barbour on April 26th, 2012 under Advertising & Agencies, Brand Strategy, Client Relationships, Up-close and personal

Marketing can be aspirational, informative and entertaining but it better start by being credible

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