Apple was one of the original Challenger brands. Sadly, it has lost its Challenger mojo.

Challenger brand successes are much lauded. There’s more to be learnt when Challenger Brands fail.

The longest, most expensive Presidential campaign in history has important lessons for marketers globally

We’re all subjective beings – but its objectivity that you need when you’re Planning

Customers have no problem telling us what they want. Should we always give it to them?

The Olympics is undeniably a true brand icon. Have we gone too far in how we market it?

Strategies without an element of risk are poor strategies. Playing it safe may be the worst thing you can do.

Nation branding is crucial to remain globally competitive, attract FDI and immigrants. Here’s a look at two nation brands at a cross-road.

Many things can hobble your Strategy. Succumbing to Bright Shiny Object Syndrome is definitely one of them.

Great storytelling creates deeper connections with your brand. Some tips on getting better at it.