The Olympics is undeniably a true brand icon. Have we gone too far in how we market it?

Nation branding is crucial to remain globally competitive, attract FDI and immigrants. Here’s a look at two nation brands at a cross-road.

New Business should be the life-blood of any agency. Increasingly it feels desperate and futile.

Many things can hobble your Strategy. Succumbing to Bright Shiny Object Syndrome is definitely one of them.

Marketing can be aspirational, informative and entertaining but it better start by being credible

We can’t keep up the same ol’, same ol’ agency way. Here’s some thoughts on the way forward.

Nation branding might just be the toughest brand management job out there. Here’s why…

Some personal reflections on ways the ad industry needs to rejuvenate itself

Tweet I’m knee deep (even waist deep) in a search for a new job. That whole experience will form another blog post dear reader. What the search has afforded me is a wonderful opportunity to meet some fantastic people, do a truckload of introspection and even, shock, horror, some reading. Which brings me back to [...]