Today your competitors can literally come from anywhere. Is your competitive analysis agile enough to keep you ahead?

Social marketing will be an inescapable strategy as socially-connected consumers clamour for more transparency

We’re all subjective beings – but its objectivity that you need when you’re Planning

Decent strategy requires tough critical thinking. Too often Strategy is ruined by blue-sky positive thinking.

Nation branding is crucial to remain globally competitive, attract FDI and immigrants. Here’s a look at two nation brands at a cross-road.

We revere mature brands. Maybe we should be paying more attention to those that act like teenagers.

Saying no will always be the easier choice in business. Saying Yes takes real heart.

Could Scenario Planning have prevented the demise of great brands like Sony & Kodak?