Marketing lessons from the Challenger Brand graveyard

Challenger brand successes are much lauded. There’s more to be learnt when Challenger Brands fail.

Is Innovation a Siren’s call for your company?

Innovation is an imperative but it can also run your organization aground if you’re not careful.

Highlights from Google’s ThinkShopper Retail Summit

When Google collects the smartest minds in digital and Retail, the insights run deep.

Silver bullets in a world of business vampires

Every business manager seems to be searching for a silver bullet. Perhaps a wooden stake might be more apt.

Are we just playing around with Gamification?

Gamification is an incredible powerful tool when applied properly. What might be standing in the way of its broader application?

Post-IPO, what’s next for Facebook’s model?

The Facebook IPO generated a mountain of press and intense scrutiny. What next for the latest billion dollar company?

Curiosity: An evolutionary imperative

Curiosity is a critical business skill yet so many of us have lost it. Here’s some tips on regaining it.

Steve Jobs. A personal take on the mythology

Steve Jobs. Man. Myth. Part human, part legend. Here’s my personal take.

Building the agency of now. Some pointers.

We can’t keep up the same ol’, same ol’ agency way. Here’s some thoughts on the way forward.

Confessions of a 4Square Addict

Location-based services, like 4Square, are crazy addictive. What can they do for your business?