Challenger brand successes are much lauded. There’s more to be learnt when Challenger Brands fail.
Marketing lessons from the Challenger Brand graveyard
posted by Hilton Barbour on November 26th, 2012 under Brand Strategy, Challenger Brands, Consumerism, Innovation, Insight
Is Innovation a Siren’s call for your company?
posted by Hilton Barbour on November 20th, 2012 under Brand Strategy, Challenger Brands, Consumerism, Innovation, Start-ups
Highlights from Google’s ThinkShopper Retail Summit
posted by Hilton Barbour on October 3rd, 2012 under Content Marketing, Innovation, Insight, Mobile, Search, Social Media
Silver bullets in a world of business vampires
posted by Hilton Barbour on June 13th, 2012 under Brand Strategy, General Rants, Innovation, Up-close and personal
Are we just playing around with Gamification?
posted by Hilton Barbour on June 1st, 2012 under Applications, Brand Strategy, Bright & Shiny, Innovation, Mobile, Social Media
Post-IPO, what’s next for Facebook’s model?
posted by Hilton Barbour on May 22nd, 2012 under Applications, Brand Strategy, Innovation, Mobile, Social Media, Up-close and personal
Curiosity: An evolutionary imperative
posted by Hilton Barbour on March 15th, 2012 under Creativity, Innovation, Up-close and personal
Steve Jobs. A personal take on the mythology
posted by Hilton Barbour on August 25th, 2011 under Creativity, Innovation, Up-close and personal
Building the agency of now. Some pointers.
posted by Hilton Barbour on June 9th, 2011 under Advertising & Agencies, Creativity, Innovation, Up-close and personal
Confessions of a 4Square Addict
posted by Hilton Barbour on April 3rd, 2011 under Applications, Brand Strategy, Contact Strategy, Give it horns - I love this, Innovation, Mobile, Social Media

