The inescapable rise of Social Marketing

posted by Hilton Barbour on January 9th, 2013 under Brand Strategy, Cause Marketing, Challenger Brands, Consumerism, global, Scenario Planning, Social Media

Social marketing will be an inescapable strategy as socially-connected consumers clamour for more transparency

Four Marketing Lessons from the US 2012 Election

posted by Hilton Barbour on November 9th, 2012 under Brand Strategy, Campaigns, Content Marketing, global, Up-close and personal

The longest, most expensive Presidential campaign in history has important lessons for marketers globally

Has marketing enhanced or tarnished the Olympic™ brand?

posted by Hilton Barbour on July 26th, 2012 under Advertising & Agencies, Brand Strategy, Campaigns, global, Social Media, Up-close and personal

The Olympics is undeniably a true brand icon. Have we gone too far in how we market it?

Brand Canada or Brand USA. Which marketing challenge would you take on?

posted by Hilton Barbour on July 5th, 2012 under Brand Strategy, Campaigns, Four Points, global, Scenario Planning, Up-close and personal

Nation branding is crucial to remain globally competitive, attract FDI and immigrants. Here’s a look at two nation brands at a cross-road.

Four Points : Why Nation Branding is the Toughest Task of the Decade

posted by Hilton Barbour on July 23rd, 2010 under Brand Strategy, Four Points, global

Nation branding might just be the toughest brand management job out there. Here’s why…