Brand Canada or Brand USA. Which marketing challenge would you take on?

posted by Hilton Barbour on July 5th, 2012 under Brand Strategy, Campaigns, Four Points, global, Scenario Planning, Up-close and personal

Nation branding is crucial to remain globally competitive, attract FDI and immigrants. Here’s a look at two nation brands at a cross-road.

Four Points : Why Nation Branding is the Toughest Task of the Decade

posted by Hilton Barbour on July 23rd, 2010 under Brand Strategy, Four Points, global

Nation branding might just be the toughest brand management job out there. Here’s why…

Four Points : Will CSR become a marketing fad yet again?

posted by Hilton Barbour on July 5th, 2010 under Brand Strategy, Four Points

BP’s issues appear to have caused a rise in CSR-themed initiatives from other companies. Are they real or just more “greenwashing”?

Four Points : Heck NO, we wont pitch

posted by Hilton Barbour on June 2nd, 2010 under Client Relationships, Four Points, General Rants

Pitching is detrimental to the client/agency relationship. Four Points of view from across the globe.

Four Points : A new type of Marketing Blog – Coming Soon

posted by Hilton Barbour on May 22nd, 2010 under Four Points

Tweet Welcome to the inaugural post from FOUR POINTS, a different type of marketing blog. Actually this is merely a preview of forthcoming attractions… WHAT is FOUR POINTS? A monthly post from four marketing folks spread across the globe. You’ll get four opinions, sometimes shared but often not, on an interesting trend in the crazy [...]