Nation branding is crucial to remain globally competitive, attract FDI and immigrants. Here’s a look at two nation brands at a cross-road.
posted by Hilton Barbour on May 22nd, 2010 under Four Points
Tweet Welcome to the inaugural post from FOUR POINTS, a different type of marketing blog. Actually this is merely a preview of forthcoming attractions… WHAT is FOUR POINTS? A monthly post from four marketing folks spread across the globe. You’ll get four opinions, sometimes shared but often not, on an interesting trend in the crazy [...]