Humble Brands – could this be the new brand imperative?

Humble leaders are exalted. Why not Humble brands? Here are three that show it can be done impact fully.

We don’t need no stinkin’ Endorsements

Endorsements have become the latest “must have” social currency. Do they have any value though?

Subjectivity : The hidden danger in Strategy planning

We’re all subjective beings – but its objectivity that you need when you’re Planning

Strategy Killers: Positive Thinking over Critical Thinking

Decent strategy requires tough critical thinking. Too often Strategy is ruined by blue-sky positive thinking.

Entrepreneurship. Difficult to spell. Harder to live.

Being an entrepreneur is a constantly evolving personal journey. Here’s what I’ve learnt so far.

Are we just playing around with Gamification?

Gamification is an incredible powerful tool when applied properly. What might be standing in the way of its broader application?

10 Questions to ask Brand You

Any strong brand should hold up to some intense scrutiny. Can you say the same about your personal brand?

Strategy Killers : The dreaded BSO Syndrome

Many things can hobble your Strategy. Succumbing to Bright Shiny Object Syndrome is definitely one of them.