Under Armour : The Challenger Brand tackling the Super Bowl

posted by Hilton Barbour on February 1st, 2013 under Applications, Brand Strategy, Campaigns, Challenger Brands, Give it horns - I love this, Insight, Start-ups, Up-close and personal

The Super Bowl is the greatest sporting event in the world. Its also a global stage for Challenger Under Armour

Are we just playing around with Gamification?

posted by Hilton Barbour on June 1st, 2012 under Applications, Brand Strategy, Bright & Shiny, Innovation, Mobile, Social Media

Gamification is an incredible powerful tool when applied properly. What might be standing in the way of its broader application?

Post-IPO, what’s next for Facebook’s model?

posted by Hilton Barbour on May 22nd, 2012 under Applications, Brand Strategy, Innovation, Mobile, Social Media, Up-close and personal

The Facebook IPO generated a mountain of press and intense scrutiny. What next for the latest billion dollar company?

Getting Your Mobile App Strategy Right (Part 2)

posted by Hilton Barbour on May 7th, 2012 under Applications, Mobile

Designing great mobile apps is no easy task. Here’s some considerations to make your app great.

Strategy Killers : The dreaded BSO Syndrome

posted by Hilton Barbour on May 2nd, 2012 under Applications, Brand Strategy, Bright & Shiny, Contact Strategy, Social Media

Many things can hobble your Strategy. Succumbing to Bright Shiny Object Syndrome is definitely one of them.

Getting Your Mobile App Strategy Right (Part 1)

posted by Hilton Barbour on April 30th, 2012 under Applications, Mobile

Mobile applications are all the rage. This series of posts will help you launch yours more successfully

Confessions of a 4Square Addict

posted by Hilton Barbour on April 3rd, 2011 under Applications, Brand Strategy, Contact Strategy, Give it horns - I love this, Innovation, Mobile, Social Media

Location-based services, like 4Square, are crazy addictive. What can they do for your business?