Has marketing enhanced or tarnished the Olympic™ brand?

The Olympics is undeniably a true brand icon. Have we gone too far in how we market it?

The 5 most important lessons my clients have taught me

Some of the most important lessons I’ve learnt were from great clients. Here’s five of the most important.

Pitches : Agency growth strategy or Agent Orange?

New Business should be the life-blood of any agency. Increasingly it feels desperate and futile.

Why Marketing has a credibility gap

Marketing can be aspirational, informative and entertaining but it better start by being credible

Navigating the Client/Agency Relationship

Client-Agency relationships are seldom easy. There are ways to make the ride a little less bumpy.

Building the agency of now. Some pointers.

We can’t keep up the same ol’, same ol’ agency way. Here’s some thoughts on the way forward.

Is your agency doing enough Scenario Planning?

Scenario Planning, that vanguard of management consultants, has a place within agencies

Dad, can I be a Marketer when I grow up?

Advice for the graduating class of 2030 from the father of the valedictorian.

Rejuvenation or Obsolescence. The choice is yours

Some personal reflections on ways the ad industry needs to rejuvenate itself