HR versus Marketing – The Next C-Suite Confrontation

Tweet   This post originally appeared on Branding Strategy Insider As business has become more complex and more digitally-driven, the traditional roles and responsibilities of the C-suite have become increasingly interwoven and even confrontational. In recent years C-suite titles have proliferated beyond all recognition and spurred many debates – Do organization’s really need a Chief […]

Hope is not a Strategy

Tweet                       We all have quotes and sayings that we adore. They’re typically opening slides in presentations or adorn the bottom of our emails. They signal a perspective we share. And often communicate an opinion so succinctly it would take us months to emulate something […]

Can You Really Innovate If You Are Brandcuffed?

Tweet     Spring in Canada is a wonder to behold. For the record we don’t put our dog sleds away and mournfully watch our igloos melt, but there is a definite air of rejuvenation and fresh promise in the air. That includes the energetic sounds of the second-most popular Canadian pastime after watching the […]

All Hail The Courageous Brand

Tweet                   “Everyone’s a critic” is one of those phrases we all know. Lessor known, but perhaps more accurate, is the epiphany from Clint Eastwood’s Dirty Harry character “Opinions are like assholes. Everyone has one” If you want to see this reality, throw content into the feeding […]

Measuring Purpose. The next key business imperative

Tweet In the first article in this series on purpose, we looked at the nature of purpose and espoused the view that purpose has two facets: functional (where it describes what the company must get done); and intentional (where it articulates what the company would like to see change in the wider world.) In this […]

How Winning Brands balance Purpose and Profit

Tweet   There are those who continue to frame the role of business in purely commercial terms. Business is hard enough, and the demands of shareholders and the markets so insistent, these people say, that companies need to avoid the ‘distractions’ of infusing a moral platform into what they do. They should just get on […]

Business Leaders, How Self-Aware Are You?

Tweet     In hindsight I should’ve anticipated there’d be a backlash. You can’t put “Provocateur” into your LinkedIn title without expecting some provocation to come back at ya. Some debate. Some discussion. Some disagreement. That’s just karma. Titling a recent post “Without Purpose Your Organization is Rudderless” wasn’t just an attempt to score highly […]

Without Purpose, Your Organization is Rudderless

Tweet   Thank god for Hollywood and the characters, icons, metaphors and phrases it’s created. When I tell my clients “Help me, help you. Help ME, Help YOU” they immediately picture Tom Cruise and Jerry McGuire. Sometimes I’m even on my knees imploring them like the scene in the movie just so they get the […]

Hands Up. Who Wants to Be An Innovator?

Tweet Back when I started my career (or when dinosaurs ruled the earth) there was a very different perspective of innovation and innovators. They were an elite group of secret, almost mythical, creatures toiling away in labs far from the prying eyes of competitors or even colleagues without a C-suite designation. As a lowly advertising […]

Brand Purpose and the Ethics of Marketing

Tweet I’m responsible for the global financial meltdown of 2001. Phew. Feels good to finally get that off my chest. In all seriousness though, I did have a very tiny ringside seat into that debacle in 2000. While working at Ogilvy&Mather I was sent to the New York office to run the Enron account. A […]