Lessons From The Best Challenger Brand Advertising Of All Time

Tweet I have a real emotional attachment to Challenger brands. The brands that look squarely in the eyes of the incumbents, the Goliaths of a category, and say “There is a better way and here it is”. I just love that focus, that chutzpah, that sense of purpose. While Challenger brands can manifest their purpose […]

Challenger, Cult or Citizen? What type of brand are you building?

Tweet In the heady days of the dot-com boom I moved to New York to run the Enron business at Ogilvy. Yes, you can blame the entire global meltdown on me. As I struggled to make sense of this new type of business, I drew heavily on two books that now hold real sentimental value […]

Amazon, Anchormen and Asymmetrical Marketing

Tweet Tip of the hat to Jeff Bezos. A new “behind the scenes” book coming out. Some pretty decent share price figures. And, arguably, the Retail sector PR coup of the year. Coverage on CBS networks “60 Minutes” last night unveiled “an exclusive that will blow you away”. Mini drones from Amazon capable of delivering […]

Are we solving problems or merely filling advertising-sized holes?

Agencies need to move at the speed of culture if we’re to remain relevant. What should we be looking at

Marketing lessons from Martin Luther King on the art of persuasion

Martin Luther King was a masterful persuader. There are numerous lessons an astute marketer can learn from him.

Fight irrational consumers with a secret weapon

When consumers are being irrational, stop with the rational defence. Go irrational. Use your brand.

Has marketing enhanced or tarnished the Olympic™ brand?

The Olympics is undeniably a true brand icon. Have we gone too far in how we market it?

Brand Canada or Brand USA. Which marketing challenge would you take on?

Nation branding is crucial to remain globally competitive, attract FDI and immigrants. Here’s a look at two nation brands at a cross-road.

Pitches : Agency growth strategy or Agent Orange?

New Business should be the life-blood of any agency. Increasingly it feels desperate and futile.

Strategy Killers : The dreaded BSO Syndrome

Many things can hobble your Strategy. Succumbing to Bright Shiny Object Syndrome is definitely one of them.