Digital is the engine of Business Transformation. Culture is the fuel.

Find out how Starbucks, Coca-Cola, L'Oreal and others are getting it right.

Author: Hilton Barbour
I believe Culture will be the competitive advantage of brands in the future. I also believe Transformations are all about the People, not the Pixels. Connect with me, I’d love to hear your opinion.

Culture is either an accelerant or an impediment to any Transformation. Particularly a Digital one.

However, we spend more time talking about the technology impact. And not enough time about the impact on culture. In this book, I interview five leaders to understand how their organizations are tackling the intersection of Culture and Digital Transformation.

What you'll learn inside:

  • The way digital tools are accelerating L’Oreal’s culture of entrepreneurship.

  • The cultural “mic drop moment” for Canada’s fastest growing financial startup.

  • How Coca-Cola is redefining core values like Collaboration and Inspiring Others for the digital age.

  • How Starbucks uses Connections to create memorable moments online and off.