HR versus Marketing – The Next C-Suite Confrontation

Tweet   This post originally appeared on Branding Strategy Insider As business has become more complex and more digitally-driven, the traditional roles and responsibilities of the C-suite have become increasingly interwoven and even confrontational. In recent years C-suite titles have proliferated beyond all recognition and spurred many debates – Do organization’s really need a Chief […]

What is the real Character of your Brand?

Tweet   The flames can be seen from outer space. 80,000 people have been displaced and over 1,600 homes and businesses totally destroyed. The Canadian city of Fort McMurray is currently facing a fire of such savagery and intensity that the Province of Alberta has declared a state of emergency as residents evacuate the area […]