Culture & Digital Transformation – Delivering Sweet Success at Nestle Canada

Tweet Nestlé is a global CPG behemoth. Straddling categories as diverse as ice cream, pizza, baby food and water, Nestlé owns some of the world’s most iconic brands like Kit Kat, Nespresso, Delissio and Gerber. Over its 150 year history the Swiss-based organization has had to evolve, grow and transform how it operates and how […]

Writing The Book on Culture and Transformation With Klick Health

Tweet   Toronto-based Klick is an organization that defies many traditional definitions. It is a full service health marketing agency. But its also a training and development company, a creator of CRM software platforms and a consultancy. What can’t be debated is how unique and compelling their culture is. So much so, that they have […]

The Incumbent’s Dilemma

Tweet   By the time you read this post I am sure your eyes will be bleeding from the scads of ink devoted to Amazon’s purchase of Whole Foods last week. Superlatives like “game-changer”, “genius”, “Bezos Brilliance” have been used by the legions of analysts, armchair and otherwise, on this channel and that praise is […]

Mimicry Is Not A Strategy

Tweet   Quick show of hands if you’ve ever heard this in an off-site, Planning or Strategy meeting. “We want to be the Apple of X” “Can you give me a NIKE-style version of Y?” The reference point is always the latest envogue organization, talked-about creative piece or Fast Company magazine article. For a while […]

HR versus Marketing – The Next C-Suite Confrontation

Tweet   This post originally appeared on Branding Strategy Insider As business has become more complex and more digitally-driven, the traditional roles and responsibilities of the C-suite have become increasingly interwoven and even confrontational. In recent years C-suite titles have proliferated beyond all recognition and spurred many debates – Do organization’s really need a Chief […]

Digital Transformation & Culture : The Coca-Cola Canada Story

Tweet   The Coca-Cola Company is undeniably one of the most iconic businesses in the world. Approaching its 131st Anniversary in May, Coca-Cola is available in 194 of the 196 countries in the world, making it the most universal soda beverage on the planet. Renowned for its marketing prowess and its relentless focus on delivering […]

Corporate Culture In An Age Of Unicorns and Disruptors

Tweet   Poor, poor Travis Kalanick, CEO of UBER. The last time I witnessed a senior executive combust so quickly and so publicly it was Jeff Skilling. And, remember, Skilling was being ousted for the largest bankruptcy in US history, the loss of billions in investor dollars and over 20,000 employees losing their jobs, and […]

Can Banking Culture Adapt To Today’s Business Transformation?

Tweet   “What business are you really in? Are you in the railroad business or transportation business?” Harvard Business School professor Theodore Levitt’s classic line from “Marketing Myopia” is as profound today as it was in the late 1950’s when he first published it. His question elegantly forces business leaders to think more broadly about exactly who […]

Stop Being More Digital, Start Being More Human

Tweet These days I read the word digital more than almost any other word in the dictionary. That includes pronouns. Perhaps ironically, I’m going to add a few more instances as I pen this post.  There’s an overwhelming desire to bring digital and digital thinking to the forefront of every conversation. Digital something or other has become the almost […]

It’s Time To Evolve the 4P’s for our Digital Age

Tweet   Is there a more foundational marketing framework than the 4P’s? Is there a marketing or general business practioner that can’t sound off Product Place Price Promotion Over the years, as customer trends and marketing evolved, additional “P’s” were tossed around to try encapsulate other criteria that marketers needed to address; People was added as […]