Mimicry Is Not A Strategy

Tweet   Quick show of hands if you’ve ever heard this in an off-site, Planning or Strategy meeting. “We want to be the Apple of X” “Can you give me a NIKE-style version of Y?” The reference point is always the latest envogue organization, talked-about creative piece or Fast Company magazine article. For a while […]

HR versus Marketing – The Next C-Suite Confrontation

Tweet   This post originally appeared on Branding Strategy Insider As business has become more complex and more digitally-driven, the traditional roles and responsibilities of the C-suite have become increasingly interwoven and even confrontational. In recent years C-suite titles have proliferated beyond all recognition and spurred many debates – Do organization’s really need a Chief […]

Digital Transformation & Culture : The Coca-Cola Canada Story

Tweet   The Coca-Cola Company is undeniably one of the most iconic businesses in the world. Approaching its 131st Anniversary in May, Coca-Cola is available in 194 of the 196 countries in the world, making it the most universal soda beverage on the planet. Renowned for its marketing prowess and its relentless focus on delivering […]

Corporate Culture In An Age Of Unicorns and Disruptors

Tweet   Poor, poor Travis Kalanick, CEO of UBER. The last time I witnessed a senior executive combust so quickly and so publicly it was Jeff Skilling. And, remember, Skilling was being ousted for the largest bankruptcy in US history, the loss of billions in investor dollars and over 20,000 employees losing their jobs, and […]

Can Banking Culture Adapt To Today’s Business Transformation?

Tweet   “What business are you really in? Are you in the railroad business or transportation business?” Harvard Business School professor Theodore Levitt’s classic line from “Marketing Myopia” is as profound today as it was in the late 1950’s when he first published it. His question elegantly forces business leaders to think more broadly about exactly who […]

Stop Being More Digital, Start Being More Human

Tweet These days I read the word digital more than almost any other word in the dictionary. That includes pronouns. Perhaps ironically, I’m going to add a few more instances as I pen this post.  There’s an overwhelming desire to bring digital and digital thinking to the forefront of every conversation. Digital something or other has become the almost […]

It’s Time To Evolve the 4P’s for our Digital Age

Tweet   Is there a more foundational marketing framework than the 4P’s? Is there a marketing or general business practioner that can’t sound off Product Place Price Promotion Over the years, as customer trends and marketing evolved, additional “P’s” were tossed around to try encapsulate other criteria that marketers needed to address; People was added as […]

Hope is not a Strategy

Tweet                       We all have quotes and sayings that we adore. They’re typically opening slides in presentations or adorn the bottom of our emails. They signal a perspective we share. And often communicate an opinion so succinctly it would take us months to emulate something […]

Can You Really Innovate If You Are Brandcuffed?

Tweet     Spring in Canada is a wonder to behold. For the record we don’t put our dog sleds away and mournfully watch our igloos melt, but there is a definite air of rejuvenation and fresh promise in the air. That includes the energetic sounds of the second-most popular Canadian pastime after watching the […]

Strategy: It’s about Choices AND Commitment

Tweet     You can’t deny the power of a meme. A photograph. A pithy quote. Ideally something so succinct it would take you days to get something of equal veracity. And it never hurts if everyone kinda knows the person you’re quoting. Drucker. Branson. Churchill. Gandhi. Mandela. Tom Peters. Michael Porter. Here’s a Hilton […]