Purpose Begins (And Ends) With Principles

Tweet   Say what you want about the Scots but they have a pretty binary worldview on many things. Growing up with a Scottish mother meant I would get unvarnished and unapologetic missives on a daily basis. Paraphrasing slightly but her two favourites revolved around two basic opinions: “Talk Is Cheap” and “You’re known by […]

Brand Rejuvenation : The Elusive Search to Reinvent Your Brand

Tweet                     When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G. I remember thinking “If only I could get that break…” So it is with no small degree of sadness that I look […]

How Purpose can Drive Change and Innovation

Tweet     Change has become a recognized game-changer for enlightened and progressive businesses. In this series we’ve attempted to define why Purpose and Profits should be linked and explained the importance of building a system to measure the impact Purpose has. In this post, we go further into the notion of Purpose as a […]

Tackle Your Brand Vulnerability – or Be Prepared to Lose

Tweet When former US-President Bill Clinton proclaims that the three largest global soda manufacturers have declared their intent to reduce sugary calories by 1/5 within a decade, you can be assured of two things. One, it’s a pretty damn important message. Two, every media outlet imaginable is going to carry your message in their next news cycle. […]

How Winning Brands balance Purpose and Profit

Tweet   There are those who continue to frame the role of business in purely commercial terms. Business is hard enough, and the demands of shareholders and the markets so insistent, these people say, that companies need to avoid the ‘distractions’ of infusing a moral platform into what they do. They should just get on […]

Without Purpose, Your Organization is Rudderless

Tweet   Thank god for Hollywood and the characters, icons, metaphors and phrases it’s created. When I tell my clients “Help me, help you. Help ME, Help YOU” they immediately picture Tom Cruise and Jerry McGuire. Sometimes I’m even on my knees imploring them like the scene in the movie just so they get the […]

Hands Up. Who Wants to Be An Innovator?

Tweet Back when I started my career (or when dinosaurs ruled the earth) there was a very different perspective of innovation and innovators. They were an elite group of secret, almost mythical, creatures toiling away in labs far from the prying eyes of competitors or even colleagues without a C-suite designation. As a lowly advertising […]

Brand Purpose and the Ethics of Marketing

Tweet I’m responsible for the global financial meltdown of 2001. Phew. Feels good to finally get that off my chest. In all seriousness though, I did have a very tiny ringside seat into that debacle in 2000. While working at Ogilvy&Mather I was sent to the New York office to run the Enron account. A […]

Good Will Hunting and how to be a better Planner

Tweet I’ve always thought Will Hunting would make a brilliant creative planner. Forget the photographic memory and retention (who wouldn’t want that??). Or the deep ethnographic insight from living and working in some of Boston’s toughest areas. It isn’t even the off-the-charts IQ, which is always helpful. It’s his attitude to reading. In his first […]

Brand Purpose, Simon Sinek and the state of Canadian brands

Tweet The business world is awash with debates and discussions about brand purpose. Who has it. Who appears to NOT have it. I don’t believe there is a more important discussion to be having as a marketer or brand leader. Like you, I spent much of the December holidays cramming in some reading (between trips […]