Creating A Business Of Impact and Empathy at Shaw Communications

Tweet   Shaw Communications is one of Canada’s largest Telcos. The Calgary-based provider delivers provides telephone, Internet, cable and satellite video and wireless services across Canada and, with their 2016 acquisition of Wind Mobile recently rebranded to Freedom Mobile, has begun to converge their network to offer seamless connectivity in and outside of customers’ homes. […]

HR versus Marketing – The Next C-Suite Confrontation

Tweet   This post originally appeared on Branding Strategy Insider As business has become more complex and more digitally-driven, the traditional roles and responsibilities of the C-suite have become increasingly interwoven and even confrontational. In recent years C-suite titles have proliferated beyond all recognition and spurred many debates – Do organization’s really need a Chief […]

Preparing For The Coming “Age Of The Robots”

Tweet   Its quite amazing to recollect but eighteen years ago I sat in a darkened movie theatre, warm popcorn in my lap, and fidgeted like a giddy teenager watching Canadian acting legend Keanu Reeves (truth!) kick the proverbial ass of Agent Smith in a little movie called “The Matrix”. That little movie, and the […]

Hope is not a Strategy

Tweet                       We all have quotes and sayings that we adore. They’re typically opening slides in presentations or adorn the bottom of our emails. They signal a perspective we share. And often communicate an opinion so succinctly it would take us months to emulate something […]

Are You Ready for the Next Era of Competitiveness?

Tweet     Kodak vs camera phones. Blockbuster vs NetFlix. Barnes & Noble vs Amazon. Any newly-minted MBA graduate can reel off a list of organizations felled by a competitor that came out of nowhere and brought the organization crashing to their knees. The reasons – and the excuses and post-rationalizations – are equally legendary. […]

How Winning Brands balance Purpose and Profit

Tweet   There are those who continue to frame the role of business in purely commercial terms. Business is hard enough, and the demands of shareholders and the markets so insistent, these people say, that companies need to avoid the ‘distractions’ of infusing a moral platform into what they do. They should just get on […]

Good Will Hunting and how to be a better Planner

Tweet I’ve always thought Will Hunting would make a brilliant creative planner. Forget the photographic memory and retention (who wouldn’t want that??). Or the deep ethnographic insight from living and working in some of Boston’s toughest areas. It isn’t even the off-the-charts IQ, which is always helpful. It’s his attitude to reading. In his first […]

Making your competitive analysis agile enough for today’s market

Today your competitors can literally come from anywhere. Is your competitive analysis agile enough to keep you ahead?

The inescapable rise of Social Marketing

Social marketing will be an inescapable strategy as socially-connected consumers clamour for more transparency

Subjectivity : The hidden danger in Strategy planning

We’re all subjective beings – but its objectivity that you need when you’re Planning