Tweet I’m responsible for the global financial meltdown of 2001. Phew. Feels good to finally get that off my chest. In all seriousness though, I did have a very tiny ringside seat into that debacle in 2000. While working at Ogilvy&Mather I was sent to the New York office to run the Enron account. A […]
Tweet A very lively, and somewhat lubricated, conversation ensued last night with several friends in the marketing field. After cheering Canada’s narrow win over Latvia in Sochi, we got into a very philosophical discussion on brand value, worth and purpose. The consensus? We need a better, more consolidated lens to evaluate business and brands today. […]
Tweet If you’ve worked in the technology field, chances are high you’re familiar with Amara’s Law. “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run” That “Law” seems purpose-written for the current debate on privacy and digital identity. Pundits and opinion run rampant […]
Social marketing will be an inescapable strategy as socially-connected consumers clamour for more transparency
The longest, most expensive Presidential campaign in history has important lessons for marketers globally
The Olympics is undeniably a true brand icon. Have we gone too far in how we market it?
Nation branding is crucial to remain globally competitive, attract FDI and immigrants. Here’s a look at two nation brands at a cross-road.
Nation branding might just be the toughest brand management job out there. Here’s why…