Culture & Digital Transformation: The Beauty Of Entrepreneurial Spirit At L’Oréal Canada

Tweet   The L’Oréal Group is a global beauty giant spanning many of the best known and most beloved beauty brands on the planet. A veritable “who’s who” known to consumers and professionals worldwide, the L’Oreal Group includes brands like L’Oréal Paris, Vichy Laboratories, Maybelline New York, Garnier, Lancôme and Yves SaintLaurent. Recognized for their […]

Brand Purpose and the Ethics of Marketing

Tweet I’m responsible for the global financial meltdown of 2001. Phew. Feels good to finally get that off my chest. In all seriousness though, I did have a very tiny ringside seat into that debacle in 2000. While working at Ogilvy&Mather I was sent to the New York office to run the Enron account. A […]

Brand value must mean more than Shareholder Return

Tweet A very lively, and somewhat lubricated, conversation ensued last night with several friends in the marketing field. After cheering Canada’s narrow win over Latvia in Sochi, we got into a very philosophical discussion on brand value, worth and purpose. The consensus? We need a better, more consolidated lens to evaluate business and brands today. […]

Your Digital Identity: Big Brother meets Big Data?

Tweet If you’ve worked in the technology field, chances are high you’re familiar with Amara’s Law. “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run” That “Law” seems purpose-written for the current debate on privacy and digital identity. Pundits and opinion run rampant […]

The inescapable rise of Social Marketing

Social marketing will be an inescapable strategy as socially-connected consumers clamour for more transparency

Four Marketing Lessons from the US 2012 Election

The longest, most expensive Presidential campaign in history has important lessons for marketers globally

Has marketing enhanced or tarnished the Olympic™ brand?

The Olympics is undeniably a true brand icon. Have we gone too far in how we market it?

Brand Canada or Brand USA. Which marketing challenge would you take on?

Nation branding is crucial to remain globally competitive, attract FDI and immigrants. Here’s a look at two nation brands at a cross-road.

Four Points : Why Nation Branding is the Toughest Task of the Decade

Nation branding might just be the toughest brand management job out there. Here’s why…