Under Armour : The Challenger Brand tackling the Super Bowl

The Super Bowl is the greatest sporting event in the world. Its also a global stage for Challenger Under Armour

We don’t need no stinkin’ Endorsements

Endorsements have become the latest “must have” social currency. Do they have any value though?

The 5 most important lessons my clients have taught me

Some of the most important lessons I’ve learnt were from great clients. Here’s five of the most important.

Confessions of a 4Square Addict

Location-based services, like 4Square, are crazy addictive. What can they do for your business?

Challenger Brands and the Best Marketing Book Ever

Tweet I’m knee deep (even waist deep) in a search for a new job. That whole experience will form another blog post dear reader. What the search has afforded me is a wonderful opportunity to meet some fantastic people, do a truckload of introspection and even, shock, horror, some reading. Which brings me back to […]