Tweet Its quite amazing to recollect but eighteen years ago I sat in a darkened movie theatre, warm popcorn in my lap, and fidgeted like a giddy teenager watching Canadian acting legend Keanu Reeves (truth!) kick the proverbial ass of Agent Smith in a little movie called “The Matrix”. That little movie, and the […]
Tweet For the record I’m not angling to become some latter-day Naomi Klein but I would hate to be Tim Cook today. His organization delivers $50 billion in revenue and remains the world’s most valuable company by many accounts, yet Apple stock is hammered on the heels of a disappointing quarter. $47 billion (about […]
Tweet I’m responsible for the global financial meltdown of 2001. Phew. Feels good to finally get that off my chest. In all seriousness though, I did have a very tiny ringside seat into that debacle in 2000. While working at Ogilvy&Mather I was sent to the New York office to run the Enron account. A […]
Tweet I’ve always thought Will Hunting would make a brilliant creative planner. Forget the photographic memory and retention (who wouldn’t want that??). Or the deep ethnographic insight from living and working in some of Boston’s toughest areas. It isn’t even the off-the-charts IQ, which is always helpful. It’s his attitude to reading. In his first […]
Tweet The business world is awash with debates and discussions about brand purpose. Who has it. Who appears to NOT have it. I don’t believe there is a more important discussion to be having as a marketer or brand leader. Like you, I spent much of the December holidays cramming in some reading (between trips […]
Apple was one of the original Challenger brands. Sadly, it has lost its Challenger mojo.
Endorsements have become the latest “must have” social currency. Do they have any value though?
Business may be tougher in today’s socially-connected world. Some fundamentals remain unchanged.
Being an entrepreneur is a constantly evolving personal journey. Here’s what I’ve learnt so far.