Nation branding is crucial to remain globally competitive, attract FDI and immigrants. Here’s a look at two nation brands at a cross-road.
Nation branding might just be the toughest brand management job out there. Here’s why…
BP’s issues appear to have caused a rise in CSR-themed initiatives from other companies. Are they real or just more “greenwashing”?
Pitching is detrimental to the client/agency relationship. Four Points of view from across the globe.
posted by admin on May 22nd, 2010 under Four Points
Tweet Welcome to the inaugural post from FOUR POINTS, a different type of marketing blog. Actually this is merely a preview of forthcoming attractions… WHAT is FOUR POINTS? A monthly post from four marketing folks spread across the globe. You’ll get four opinions, sometimes shared but often not, on an interesting trend in the crazy […]