How Messaging Can Help Align Customer Experience and Employee Experience

Tweet As the market for customers – and for talent – becomes more competitive it becomes critical that businesses continue to build a cogent and consistent perception of their brand in the market. There is no difference between a prospect and a prospective employee. Too often businesses make the mistake of separating the two audiences […]

Writing The Book on Culture and Transformation With Klick Health

Tweet   Toronto-based Klick is an organization that defies many traditional definitions. It is a full service health marketing agency. But its also a training and development company, a creator of CRM software platforms and a consultancy. What can’t be debated is how unique and compelling their culture is. So much so, that they have […]

Culture & Digital Transformation: On The Frontlines with SickKids Foundation

Tweet   Toronto’s Hospital for Sick Children is globally renowned as one of the most remarkable pediatric facilities in the world. To ensure that the hospital is able to continue to provide its incredible care and research efforts means a transformational approach to how SickKids positions and talks about the brand, and how donors and […]

Culture & Digital Transformation: How a 145-Year-Old Insurance Company Became A Digital Darling

Tweet   The insurance industry in Canada is unlikely to be the first place you go to find examples of innovation, transformation and disruption. However it is within a mid-sized 145-year-old insurer from Waterloo, that some of the most intriguing category innovation is occurring. Since Economical Insurance launched their direct-to-consumer offering Sonnet in May 2016, […]

Corporate Culture In An Age Of Unicorns and Disruptors

Tweet   Poor, poor Travis Kalanick, CEO of UBER. The last time I witnessed a senior executive combust so quickly and so publicly it was Jeff Skilling. And, remember, Skilling was being ousted for the largest bankruptcy in US history, the loss of billions in investor dollars and over 20,000 employees losing their jobs, and […]

Stop Being More Digital, Start Being More Human

Tweet These days I read the word digital more than almost any other word in the dictionary. That includes pronouns. Perhaps ironically, I’m going to add a few more instances as I pen this post.  There’s an overwhelming desire to bring digital and digital thinking to the forefront of every conversation. Digital something or other has become the almost […]

What Are You Doing To Deliberately Kill Your Brand?

Tweet   When you begin your career in marketing, one of the headiest and most intoxicating feelings comes from “leading” an actual brand. A feeling of invincibility. A certain sense of immortality. I’m sure the brand managers for Pet Rocks, L.A. Gear sneakers, Palm Pilot’s and De Lorean cars felt exactly the same immortality. Here’s […]