CULTURE & DIGITAL TRANSFORMATION – Creating the Modern Marketing Organization and Culture at Ogilvy

Tweet   As a proud Ogilvy alumni, it was a rare treat to interview the Chairman and CEO of OgilvyOne Brian Fetherstonhaugh for this series on Culture and Digital Transformation. As one of the most storied communication agency networks globally, Ogilvy is truly an iconic organization. Founder David Ogilvy’s poignant and timeless missives on organizational […]

How Messaging Can Help Align Customer Experience and Employee Experience

Tweet As the market for customers – and for talent – becomes more competitive it becomes critical that businesses continue to build a cogent and consistent perception of their brand in the market. There is no difference between a prospect and a prospective employee. Too often businesses make the mistake of separating the two audiences […]

Creating A Business Of Impact and Empathy at Shaw Communications

Tweet   Shaw Communications is one of Canada’s largest Telcos. The Calgary-based provider delivers provides telephone, Internet, cable and satellite video and wireless services across Canada and, with their 2016 acquisition of Wind Mobile recently rebranded to Freedom Mobile, has begun to converge their network to offer seamless connectivity in and outside of customers’ homes. […]

Ten Culture Fallacies We Need To Stop (Part 1)

Tweet    How often has the term “culture” been mentioned in your business in the last 72 hours? How often has Peter Drucker’s “Culture Eats Strategy” meme popped up in your LinkedIn feed? I‘m willing to bet the answer is “frequently” or maybe even “too bloody often” Coupled with terms like Digital Transformation, automation, the […]

Culture & Digital Transformation – All In A Day’s Work at Mark’s

Tweet   Mark’s is a Canadian apparel retail giant that has been in operation since 1977. In 2002 the organization became part of Canada’s iconic Canadian Tire retail operation. Subsequently Canadian Tire has also acquired the Forzani Group, a sporting goods and apparel operation, and their popular brand Sport Chek. In 2012, Mark’s Work Wearhouse, […]

Writing The Book on Culture and Transformation With Klick Health

Tweet   Toronto-based Klick is an organization that defies many traditional definitions. It is a full service health marketing agency. But its also a training and development company, a creator of CRM software platforms and a consultancy. What can’t be debated is how unique and compelling their culture is. So much so, that they have […]

The Incumbent’s Dilemma

Tweet   By the time you read this post I am sure your eyes will be bleeding from the scads of ink devoted to Amazon’s purchase of Whole Foods last week. Superlatives like “game-changer”, “genius”, “Bezos Brilliance” have been used by the legions of analysts, armchair and otherwise, on this channel and that praise is […]

Mimicry Is Not A Strategy

Tweet   Quick show of hands if you’ve ever heard this in an off-site, Planning or Strategy meeting. “We want to be the Apple of X” “Can you give me a NIKE-style version of Y?” The reference point is always the latest envogue organization, talked-about creative piece or Fast Company magazine article. For a while […]

HR versus Marketing – The Next C-Suite Confrontation

Tweet   This post originally appeared on Branding Strategy Insider As business has become more complex and more digitally-driven, the traditional roles and responsibilities of the C-suite have become increasingly interwoven and even confrontational. In recent years C-suite titles have proliferated beyond all recognition and spurred many debates – Do organization’s really need a Chief […]

Culture & Digital Transformation: The Beauty Of Entrepreneurial Spirit At L’Oréal Canada

Tweet   The L’Oréal Group is a global beauty giant spanning many of the best known and most beloved beauty brands on the planet. A veritable “who’s who” known to consumers and professionals worldwide, the L’Oreal Group includes brands like L’Oréal Paris, Vichy Laboratories, Maybelline New York, Garnier, Lancôme and Yves SaintLaurent. Recognized for their […]