Mimicry Is Not A Strategy

Tweet   Quick show of hands if you’ve ever heard this in an off-site, Planning or Strategy meeting. “We want to be the Apple of X” “Can you give me a NIKE-style version of Y?” The reference point is always the latest envogue organization, talked-about creative piece or Fast Company magazine article. For a while […]

HR versus Marketing – The Next C-Suite Confrontation

Tweet   This post originally appeared on Branding Strategy Insider As business has become more complex and more digitally-driven, the traditional roles and responsibilities of the C-suite have become increasingly interwoven and even confrontational. In recent years C-suite titles have proliferated beyond all recognition and spurred many debates – Do organization’s really need a Chief […]

Culture & Digital Transformation: The Beauty Of Entrepreneurial Spirit At L’Oréal Canada

Tweet   The L’Oréal Group is a global beauty giant spanning many of the best known and most beloved beauty brands on the planet. A veritable “who’s who” known to consumers and professionals worldwide, the L’Oreal Group includes brands like L’Oréal Paris, Vichy Laboratories, Maybelline New York, Garnier, Lancôme and Yves SaintLaurent. Recognized for their […]

Culture & Digital Transformation: On The Frontlines with SickKids Foundation

Tweet   Toronto’s Hospital for Sick Children is globally renowned as one of the most remarkable pediatric facilities in the world. To ensure that the hospital is able to continue to provide its incredible care and research efforts means a transformational approach to how SickKids positions and talks about the brand, and how donors and […]

Culture & Digital Transformation: How a 145-Year-Old Insurance Company Became A Digital Darling

Tweet   The insurance industry in Canada is unlikely to be the first place you go to find examples of innovation, transformation and disruption. However it is within a mid-sized 145-year-old insurer from Waterloo, that some of the most intriguing category innovation is occurring. Since Economical Insurance launched their direct-to-consumer offering Sonnet in May 2016, […]

Digital Transformation & Culture : The Coca-Cola Canada Story

Tweet   The Coca-Cola Company is undeniably one of the most iconic businesses in the world. Approaching its 131st Anniversary in May, Coca-Cola is available in 194 of the 196 countries in the world, making it the most universal soda beverage on the planet. Renowned for its marketing prowess and its relentless focus on delivering […]