Mimicry Is Not A Strategy

Tweet   Quick show of hands if you’ve ever heard this in an off-site, Planning or Strategy meeting. “We want to be the Apple of X” “Can you give me a NIKE-style version of Y?” The reference point is always the latest envogue organization, talked-about creative piece or Fast Company magazine article. For a while […]

HR versus Marketing – The Next C-Suite Confrontation

Tweet   This post originally appeared on Branding Strategy Insider As business has become more complex and more digitally-driven, the traditional roles and responsibilities of the C-suite have become increasingly interwoven and even confrontational. In recent years C-suite titles have proliferated beyond all recognition and spurred many debates – Do organization’s really need a Chief […]

Culture & Digital Transformation: The Beauty Of Entrepreneurial Spirit At L’Oréal Canada

Tweet   The L’Oréal Group is a global beauty giant spanning many of the best known and most beloved beauty brands on the planet. A veritable “who’s who” known to consumers and professionals worldwide, the L’Oreal Group includes brands like L’Oréal Paris, Vichy Laboratories, Maybelline New York, Garnier, Lancôme and Yves SaintLaurent. Recognized for their […]

“Do, THEN Say” – Action Is The Cardinal Business Rule

Tweet   It is Monday April 24th 2017 and I’m anxiously waiting for which poor organization is going to run headlong into the societal wood-chipper known as social media this week. After all, we’ve had almost an uninterrupted six weeks of some poor CEO or beleaguered CMO doing the Texas-two-step when their organization has publicly […]

Culture & Digital Transformation: On The Frontlines with SickKids Foundation

Tweet   Toronto’s Hospital for Sick Children is globally renowned as one of the most remarkable pediatric facilities in the world. To ensure that the hospital is able to continue to provide its incredible care and research efforts means a transformational approach to how SickKids positions and talks about the brand, and how donors and […]

Culture & Digital Transformation: How a 145-Year-Old Insurance Company Became A Digital Darling

Tweet   The insurance industry in Canada is unlikely to be the first place you go to find examples of innovation, transformation and disruption. However it is within a mid-sized 145-year-old insurer from Waterloo, that some of the most intriguing category innovation is occurring. Since Economical Insurance launched their direct-to-consumer offering Sonnet in May 2016, […]

Corporate Culture In An Age Of Unicorns and Disruptors

Tweet   Poor, poor Travis Kalanick, CEO of UBER. The last time I witnessed a senior executive combust so quickly and so publicly it was Jeff Skilling. And, remember, Skilling was being ousted for the largest bankruptcy in US history, the loss of billions in investor dollars and over 20,000 employees losing their jobs, and […]

Can Banking Culture Adapt To Today’s Business Transformation?

Tweet   “What business are you really in? Are you in the railroad business or transportation business?” Harvard Business School professor Theodore Levitt’s classic line from “Marketing Myopia” is as profound today as it was in the late 1950’s when he first published it. His question elegantly forces business leaders to think more broadly about exactly who […]

Preparing For The Coming “Age Of The Robots”

Tweet   Its quite amazing to recollect but eighteen years ago I sat in a darkened movie theatre, warm popcorn in my lap, and fidgeted like a giddy teenager watching Canadian acting legend Keanu Reeves (truth!) kick the proverbial ass of Agent Smith in a little movie called “The Matrix”. That little movie, and the […]

Amazon & Sears – A Cautionary Tale of Two Cultures

Tweet ‘He would find a hole in the data and then explode’ “I would see people practically combust.” “There are so many people running for the door not just because the ship is sinking, but because the captain of the ship is screaming at them, blaming it on them, and telling them it’s their fault”  […]