WestJet, Under Armour and Creating Challenger Content: The studio m Interview

Tweet 33,940, 574 views on YouTube Put differently, that’s almost one view for every man, woman and child in Canada. Beyond the views and Facebook comments, one corporate executive has estimated this single execution has generated over $120 million dollars in free media for the company Those kinda numbers become legend. The type of numbers […]

Amazon, Anchormen and Asymmetrical Marketing

Tweet Tip of the hat to Jeff Bezos. A new “behind the scenes” book coming out. Some pretty decent share price figures. And, arguably, the Retail sector PR coup of the year. Coverage on CBS networks “60 Minutes” last night unveiled “an exclusive that will blow you away”. Mini drones from Amazon capable of delivering […]

Be a Challenger Brand – or be Roadkill

Middle-of-the-road positioning can be fatal. Challenger brands win because they take a position.

Four Marketing Lessons from the US 2012 Election

The longest, most expensive Presidential campaign in history has important lessons for marketers globally

Red Bull Stratos and the ascension of Challenger Brands

Red Bull’s Stratos Space Jump highlights all the reasons why Challenger Brand thinking is on the ascension

Highlights from Google’s ThinkShopper Retail Summit

When Google collects the smartest minds in digital and Retail, the insights run deep.

Search : Content Marketing’s Secret Weapon

Creating great content is half the battle in content marketing. Leveraging search effectively is when it can really pay off.

7 Reasons your content strategy is going to fail

Deriving a content strategy for your business is getting harder. Here’s 7 basics you have to avoid if you want to be successful.