Purpose Begins (And Ends) With Principles

Tweet   Say what you want about the Scots but they have a pretty binary worldview on many things. Growing up with a Scottish mother meant I would get unvarnished and unapologetic missives on a daily basis. Paraphrasing slightly but her two favourites revolved around two basic opinions: “Talk Is Cheap” and “You’re known by […]

The Dangerous Dichotomy of Disruption

Tweet   Last week I posed a question on LinkedIn asking my connections to list what they considered the genuine disruptions of the past decade. In a week filled with the frothy tsunami of CES updates and trend reports AND the 10-year anniversary of the release of the iPhone, I received a spirited number of […]

$50Billion Disappointments & Runaway CEO Expectations

Tweet   For the record I’m not angling to become some latter-day Naomi Klein but I would hate to be Tim Cook today. His organization delivers $50 billion in revenue and remains the world’s most valuable company by many accounts, yet Apple stock is hammered on the heels of a disappointing quarter. $47 billion (about […]

Are You Ready for the Next Era of Competitiveness?

Tweet     Kodak vs camera phones. Blockbuster vs NetFlix. Barnes & Noble vs Amazon. Any newly-minted MBA graduate can reel off a list of organizations felled by a competitor that came out of nowhere and brought the organization crashing to their knees. The reasons – and the excuses and post-rationalizations – are equally legendary. […]

Brand Purpose and the Ethics of Marketing

Tweet I’m responsible for the global financial meltdown of 2001. Phew. Feels good to finally get that off my chest. In all seriousness though, I did have a very tiny ringside seat into that debacle in 2000. While working at Ogilvy&Mather I was sent to the New York office to run the Enron account. A […]

Amazon, Anchormen and Asymmetrical Marketing

Tweet Tip of the hat to Jeff Bezos. A new “behind the scenes” book coming out. Some pretty decent share price figures. And, arguably, the Retail sector PR coup of the year. Coverage on CBS networks “60 Minutes” last night unveiled “an exclusive that will blow you away”. Mini drones from Amazon capable of delivering […]

Your Digital Identity: Big Brother meets Big Data?

Tweet If you’ve worked in the technology field, chances are high you’re familiar with Amara’s Law. “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run” That “Law” seems purpose-written for the current debate on privacy and digital identity. Pundits and opinion run rampant […]

Are we solving problems or merely filling advertising-sized holes?

Agencies need to move at the speed of culture if we’re to remain relevant. What should we be looking at

Fight irrational consumers with a secret weapon

When consumers are being irrational, stop with the rational defence. Go irrational. Use your brand.

A CSR Dilemma: “Should I Stay or Should I go”

In the aftermath of the Bangladesh tragedy are companies better to leave…or stay?