Culture & Digital Transformation: On The Frontlines with SickKids Foundation

Tweet   Toronto’s Hospital for Sick Children is globally renowned as one of the most remarkable pediatric facilities in the world. To ensure that the hospital is able to continue to provide its incredible care and research efforts means a transformational approach to how SickKids positions and talks about the brand, and how donors and […]

Purpose Begins (And Ends) With Principles

Tweet   Say what you want about the Scots but they have a pretty binary worldview on many things. Growing up with a Scottish mother meant I would get unvarnished and unapologetic missives on a daily basis. Paraphrasing slightly but her two favourites revolved around two basic opinions: “Talk Is Cheap” and “You’re known by […]

All Hail The Courageous Brand

Tweet                   “Everyone’s a critic” is one of those phrases we all know. Lessor known, but perhaps more accurate, is the epiphany from Clint Eastwood’s Dirty Harry character “Opinions are like assholes. Everyone has one” If you want to see this reality, throw content into the feeding […]

Brand Purpose and the Ethics of Marketing

Tweet I’m responsible for the global financial meltdown of 2001. Phew. Feels good to finally get that off my chest. In all seriousness though, I did have a very tiny ringside seat into that debacle in 2000. While working at Ogilvy&Mather I was sent to the New York office to run the Enron account. A […]

20 Signs That You Might Be A Redneck Marketer

Tweet Insomnia can be a real killer. Rather than tossing and turning in bed incurring the wrath of my wife, it means late nights watching infomercials and re-runs on the TV. Counter to popular belief, it seldom means inspiration and creative breakthroughs. But then there’s the rare occasion when planets align… 2am the other night […]

Brand value must mean more than Shareholder Return

Tweet A very lively, and somewhat lubricated, conversation ensued last night with several friends in the marketing field. After cheering Canada’s narrow win over Latvia in Sochi, we got into a very philosophical discussion on brand value, worth and purpose. The consensus? We need a better, more consolidated lens to evaluate business and brands today. […]

Are we solving problems or merely filling advertising-sized holes?

Agencies need to move at the speed of culture if we’re to remain relevant. What should we be looking at

A CSR Dilemma: “Should I Stay or Should I go”

In the aftermath of the Bangladesh tragedy are companies better to leave…or stay?

Humble Brands – could this be the new brand imperative?

Humble leaders are exalted. Why not Humble brands? Here are three that show it can be done impact fully.

The inescapable rise of Social Marketing

Social marketing will be an inescapable strategy as socially-connected consumers clamour for more transparency