Hands Up. Who Wants to Be An Innovator?

Tweet Back when I started my career (or when dinosaurs ruled the earth) there was a very different perspective of innovation and innovators. They were an elite group of secret, almost mythical, creatures toiling away in labs far from the prying eyes of competitors or even colleagues without a C-suite designation. As a lowly advertising […]

Scale and Personalization. Two opposing forces in building brand purpose

Tweet One of my favourite business quotations has to be “With great power comes great responsibility” Okay okay I acknowledge that Peter Parker’s Uncle Ben isn’t Peter Drucker or Michael Porter but the core of that statement couldn’t be more true of today’s marketer. An old friend breaks it down like this. Marketers really have […]

WestJet, Under Armour and Creating Challenger Content: The studio m Interview

Tweet 33,940, 574 views on YouTube Put differently, that’s almost one view for every man, woman and child in Canada. Beyond the views and Facebook comments, one corporate executive has estimated this single execution has generated over $120 million dollars in free media for the company Those kinda numbers become legend. The type of numbers […]

Amazon, Anchormen and Asymmetrical Marketing

Tweet Tip of the hat to Jeff Bezos. A new “behind the scenes” book coming out. Some pretty decent share price figures. And, arguably, the Retail sector PR coup of the year. Coverage on CBS networks “60 Minutes” last night unveiled “an exclusive that will blow you away”. Mini drones from Amazon capable of delivering […]

Your Digital Identity: Big Brother meets Big Data?

Tweet If you’ve worked in the technology field, chances are high you’re familiar with Amara’s Law. “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run” That “Law” seems purpose-written for the current debate on privacy and digital identity. Pundits and opinion run rampant […]

Humble Brands – could this be the new brand imperative?

Humble leaders are exalted. Why not Humble brands? Here are three that show it can be done impact fully.

We don’t need no stinkin’ Endorsements

Endorsements have become the latest “must have” social currency. Do they have any value though?

Subjectivity : The hidden danger in Strategy planning

We’re all subjective beings – but its objectivity that you need when you’re Planning

Strategy Killers: Positive Thinking over Critical Thinking

Decent strategy requires tough critical thinking. Too often Strategy is ruined by blue-sky positive thinking.

Entrepreneurship. Difficult to spell. Harder to live.

Being an entrepreneur is a constantly evolving personal journey. Here’s what I’ve learnt so far.