Tweet Back when I started my career (or when dinosaurs ruled the earth) there was a very different perspective of innovation and innovators. They were an elite group of secret, almost mythical, creatures toiling away in labs far from the prying eyes of competitors or even colleagues without a C-suite designation. As a lowly advertising […]
Tweet One of my favourite business quotations has to be “With great power comes great responsibility” Okay okay I acknowledge that Peter Parker’s Uncle Ben isn’t Peter Drucker or Michael Porter but the core of that statement couldn’t be more true of today’s marketer. An old friend breaks it down like this. Marketers really have […]
Tweet 33,940, 574 views on YouTube Put differently, that’s almost one view for every man, woman and child in Canada. Beyond the views and Facebook comments, one corporate executive has estimated this single execution has generated over $120 million dollars in free media for the company Those kinda numbers become legend. The type of numbers […]
Tweet Tip of the hat to Jeff Bezos. A new “behind the scenes” book coming out. Some pretty decent share price figures. And, arguably, the Retail sector PR coup of the year. Coverage on CBS networks “60 Minutes” last night unveiled “an exclusive that will blow you away”. Mini drones from Amazon capable of delivering […]
Tweet If you’ve worked in the technology field, chances are high you’re familiar with Amara’s Law. “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run” That “Law” seems purpose-written for the current debate on privacy and digital identity. Pundits and opinion run rampant […]
Humble leaders are exalted. Why not Humble brands? Here are three that show it can be done impact fully.
Endorsements have become the latest “must have” social currency. Do they have any value though?
We’re all subjective beings – but its objectivity that you need when you’re Planning
Decent strategy requires tough critical thinking. Too often Strategy is ruined by blue-sky positive thinking.
Being an entrepreneur is a constantly evolving personal journey. Here’s what I’ve learnt so far.