Culture & Digital Transformation: On The Frontlines with SickKids Foundation

Tweet   Toronto’s Hospital for Sick Children is globally renowned as one of the most remarkable pediatric facilities in the world. To ensure that the hospital is able to continue to provide its incredible care and research efforts means a transformational approach to how SickKids positions and talks about the brand, and how donors and […]

Digital Transformation & Culture : The Coca-Cola Canada Story

Tweet   The Coca-Cola Company is undeniably one of the most iconic businesses in the world. Approaching its 131st Anniversary in May, Coca-Cola is available in 194 of the 196 countries in the world, making it the most universal soda beverage on the planet. Renowned for its marketing prowess and its relentless focus on delivering […]

Can Banking Culture Adapt To Today’s Business Transformation?

Tweet   “What business are you really in? Are you in the railroad business or transportation business?” Harvard Business School professor Theodore Levitt’s classic line from “Marketing Myopia” is as profound today as it was in the late 1950’s when he first published it. His question elegantly forces business leaders to think more broadly about exactly who […]

The Dangerous Dichotomy of Disruption

Tweet   Last week I posed a question on LinkedIn asking my connections to list what they considered the genuine disruptions of the past decade. In a week filled with the frothy tsunami of CES updates and trend reports AND the 10-year anniversary of the release of the iPhone, I received a spirited number of […]

$50Billion Disappointments & Runaway CEO Expectations

Tweet   For the record I’m not angling to become some latter-day Naomi Klein but I would hate to be Tim Cook today. His organization delivers $50 billion in revenue and remains the world’s most valuable company by many accounts, yet Apple stock is hammered on the heels of a disappointing quarter. $47 billion (about […]

Can You Create An Immortal Brand?

Tweet Nothing quite like sitting through 151 minutes of DC Comics-inspired testosterone to set your mind spinning about brands and businesses. Not the obvious elements like how fans flocked to this movie despite the panning it got from critics. The power of social media and Influencers versus the establishment? Nor the discussion on licensing power, brand portfolio […]

Stop Being More Digital, Start Being More Human

Tweet These days I read the word digital more than almost any other word in the dictionary. That includes pronouns. Perhaps ironically, I’m going to add a few more instances as I pen this post.  There’s an overwhelming desire to bring digital and digital thinking to the forefront of every conversation. Digital something or other has become the almost […]

It’s Time To Evolve the 4P’s for our Digital Age

Tweet   Is there a more foundational marketing framework than the 4P’s? Is there a marketing or general business practioner that can’t sound off Product Place Price Promotion Over the years, as customer trends and marketing evolved, additional “P’s” were tossed around to try encapsulate other criteria that marketers needed to address; People was added as […]

The Importance Of Culture on Your Digital Transformation

Tweet   With the ubiquity, pervasiveness and media hype around technology’s impact on our lives, it would be easy to suggest that we’re being swept forward in blissful euphoria toward a bright and shiny tech-enabled future. That would be overly simplistic and a little naïve. Specters like automation, privacy, government surveillance and black hat hacking suggest, […]

Hope is not a Strategy

Tweet                       We all have quotes and sayings that we adore. They’re typically opening slides in presentations or adorn the bottom of our emails. They signal a perspective we share. And often communicate an opinion so succinctly it would take us months to emulate something […]