Can You Create An Immortal Brand?

Tweet Nothing quite like sitting through 151 minutes of DC Comics-inspired testosterone to set your mind spinning about brands and businesses. Not the obvious elements like how fans flocked to this movie despite the panning it got from critics. The power of social media and Influencers versus the establishment? Nor the discussion on licensing power, brand portfolio […]

Stop Being More Digital, Start Being More Human

Tweet These days I read the word digital more than almost any other word in the dictionary. That includes pronouns. Perhaps ironically, I’m going to add a few more instances as I pen this post.  There’s an overwhelming desire to bring digital and digital thinking to the forefront of every conversation. Digital something or other has become the almost […]

What Are You Doing To Deliberately Kill Your Brand?

Tweet   When you begin your career in marketing, one of the headiest and most intoxicating feelings comes from “leading” an actual brand. A feeling of invincibility. A certain sense of immortality. I’m sure the brand managers for Pet Rocks, L.A. Gear sneakers, Palm Pilot’s and De Lorean cars felt exactly the same immortality. Here’s […]

It’s Time To Evolve the 4P’s for our Digital Age

Tweet   Is there a more foundational marketing framework than the 4P’s? Is there a marketing or general business practioner that can’t sound off Product Place Price Promotion Over the years, as customer trends and marketing evolved, additional “P’s” were tossed around to try encapsulate other criteria that marketers needed to address; People was added as […]

Brand Rejuvenation : The Elusive Search to Reinvent Your Brand

Tweet                     When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G. I remember thinking “If only I could get that break…” So it is with no small degree of sadness that I look […]