Your Digital Identity: Big Brother meets Big Data?

Tweet If you’ve worked in the technology field, chances are high you’re familiar with Amara’s Law. “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run” That β€œLaw” seems purpose-written for the current debate on privacy and digital identity. Pundits and opinion run rampant […]

Under Armour : The Challenger Brand tackling the Super Bowl

The Super Bowl is the greatest sporting event in the world. Its also a global stage for Challenger Under Armour

Are we just playing around with Gamification?

Gamification is an incredible powerful tool when applied properly. What might be standing in the way of its broader application?

Post-IPO, what’s next for Facebook’s model?

The Facebook IPO generated a mountain of press and intense scrutiny. What next for the latest billion dollar company?

Getting Your Mobile App Strategy Right (Part 2)

Designing great mobile apps is no easy task. Here’s some considerations to make your app great.

Strategy Killers : The dreaded BSO Syndrome

Many things can hobble your Strategy. Succumbing to Bright Shiny Object Syndrome is definitely one of them.

Getting Your Mobile App Strategy Right (Part 1)

Mobile applications are all the rage. This series of posts will help you launch yours more successfully

Confessions of a 4Square Addict

Location-based services, like 4Square, are crazy addictive. What can they do for your business?