How Messaging Can Help Align Customer Experience and Employee Experience

Tweet As the market for customers – and for talent – becomes more competitive it becomes critical that businesses continue to build a cogent and consistent perception of their brand in the market. There is no difference between a prospect and a prospective employee. Too often businesses make the mistake of separating the two audiences […]

Creating A Business Of Impact and Empathy at Shaw Communications

Tweet   Shaw Communications is one of Canada’s largest Telcos. The Calgary-based provider delivers provides telephone, Internet, cable and satellite video and wireless services across Canada and, with their 2016 acquisition of Wind Mobile recently rebranded to Freedom Mobile, has begun to converge their network to offer seamless connectivity in and outside of customers’ homes. […]

Culture & Digital Transformation – Delivering Sweet Success at Nestle Canada

Tweet Nestlé is a global CPG behemoth. Straddling categories as diverse as ice cream, pizza, baby food and water, Nestlé owns some of the world’s most iconic brands like Kit Kat, Nespresso, Delissio and Gerber. Over its 150 year history the Swiss-based organization has had to evolve, grow and transform how it operates and how […]