$50Billion Disappointments & Runaway CEO Expectations

Tweet   For the record I’m not angling to become some latter-day Naomi Klein but I would hate to be Tim Cook today. His organization delivers $50 billion in revenue and remains the world’s most valuable company by many accounts, yet Apple stock is hammered on the heels of a disappointing quarter. $47 billion (about […]

Can You Create An Immortal Brand?

Tweet Nothing quite like sitting through 151 minutes of DC Comics-inspired testosterone to set your mind spinning about brands and businesses. Not the obvious elements like how fans flocked to this movie despite the panning it got from critics. The power of social media and Influencers versus the establishment? Nor the discussion on licensing power, brand portfolio […]