All Hail The Courageous Brand

Tweet                   “Everyone’s a critic” is one of those phrases we all know. Lessor known, but perhaps more accurate, is the epiphany from Clint Eastwood’s Dirty Harry character “Opinions are like assholes. Everyone has one” If you want to see this reality, throw content into the feeding […]

Brand Rejuvenation : The Elusive Search to Reinvent Your Brand

Tweet                     When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G. I remember thinking “If only I could get that break…” So it is with no small degree of sadness that I look […]