Warning: Are you playing into your Competitors Hand?

Tweet It is incredible what fresh perspective on your strategy can bring to a problem. Sitting in a Strategy discussion earlier today an English colleague – they’re always English aren’t they? – leaned forward and asked this rather pointed question; “What do you think our competition wished we’d do?” Cheeky bastard. As strategy folks we […]

Marketing lessons from Martin Luther King on the art of persuasion

Martin Luther King was a masterful persuader. There are numerous lessons an astute marketer can learn from him.

Fight irrational consumers with a secret weapon

When consumers are being irrational, stop with the rational defence. Go irrational. Use your brand.