Subjectivity : The hidden danger in Strategy planning

We’re all subjective beings – but its objectivity that you need when you’re Planning

Strategy Killers: Positive Thinking over Critical Thinking

Decent strategy requires tough critical thinking. Too often Strategy is ruined by blue-sky positive thinking.

Customer Dilemma : Give them what they want or what they need?

Customers have no problem telling us what they want. Should we always give it to them?