Has marketing enhanced or tarnished the Olympic™ brand?

The Olympics is undeniably a true brand icon. Have we gone too far in how we market it?

Entrepreneurship. Difficult to spell. Harder to live.

Being an entrepreneur is a constantly evolving personal journey. Here’s what I’ve learnt so far.

Strategy Killers : Playing it Safe

Strategies without an element of risk are poor strategies. Playing it safe may be the worst thing you can do.

Brand Canada or Brand USA. Which marketing challenge would you take on?

Nation branding is crucial to remain globally competitive, attract FDI and immigrants. Here’s a look at two nation brands at a cross-road.