Getting Your Mobile App Strategy Right (Part 1)

Mobile applications are all the rage. This series of posts will help you launch yours more successfully

Why Marketing has a credibility gap

Marketing can be aspirational, informative and entertaining but it better start by being credible

Why your personal brand is dying on LinkedIn

In a competitive market for talent, your brand can live and die on LinkedIn. Are you ensuring your brand’s success or failure?

Could Scenario Planning offer salvation for your brand?

Could Scenario Planning have prevented the demise of great brands like Sony & Kodak?

Are You Hiding behind a Challenger Brand?

For many, saying you’re a Challenger brand is sexy. But are you really committed or are you merely hiding?