Dad, can I be a Marketer when I grow up?

Advice for the graduating class of 2030 from the father of the valedictorian.

Forget Elvis, Content is King

Content can really accelerate brand preference and, ultimately, Sales. Some reminders on getting your content right.

The end of campaigns, the return of hostesses

Social efforts are a party. Smart marketers should think more like a hostess and less like a campaign manager.

I’m not going to become a marketing amoeba

Stimulus. Response. Stimulus. Response. That’s amoeba marketing. No thanks!