Hilton is back home in Canada

After almost 5 years in the UK, I’m back home in Canada. Start the rejoicing…

Four Points : Why Nation Branding is the Toughest Task of the Decade

Nation branding might just be the toughest brand management job out there. Here’s why…

Rejuvenation or Obsolescence. The choice is yours

Some personal reflections on ways the ad industry needs to rejuvenate itself

Why do I friggin’ bother blogging?

Blogging is definitely a labour of love. Here’s my reasons for sticking to it.

Four Points : Will CSR become a marketing fad yet again?

BP’s issues appear to have caused a rise in CSR-themed initiatives from other companies. Are they real or just more “greenwashing”?